Corporate
History and Business Profile
Natural disasters rampaged the town of Shantou, China
in 1936 (coinciding with the reign of RAMA VIII)
which eventually led to the collapse of the economy
and way of life. Shantou residents were forced to
emigrate from their beloved hometown and seek their
fortune elsewhere. The few that left China and ventured
across the ocean eventually landed in the Kingdom
of Thailand. One of the Chinese immigrants that
came to Thailand was a respected practitioner in
traditional medicine who was known by the name of
Tang Leng or Master Tang.
The
Birth of Siang Pure Oli in Thailand
Among the Chinese immigrants who sought refuge and established
their communities at the Suan Plu area (currently between
Trokchan and Sathorn roads) was a young boy called Boonchua
Eiampikul, son of Oui Yong Siang and Tang Cheng Chu, who
spent countless hours with Master Tang Leng Yong. The
latter took notice of this youngster’s sincere interest
and devotion and eventually took him in as an apprentice
and taught young Boonchua all he knew.
Boonchua’s liquefied oil called Siang Pure Oil was held
in high esteem within the Chinese community and demand
was always there. However, he would only produce the oil
based on orders. Simply put, supply could not meet demand
which prompted Boonchua to found the Chakrintr Limited
Partnership, to act as the production arm of Siang Pure
Oil. This family business had Boonchua as the chief executive
and only one salesperson selling their products throughout
the kingdom.
Transformation of a Family Business to an International
Company
Once Chakrintr Limited Partnership was recognized by Thais
and foreigner alike, the company name was changed to Bertram
Chemical works Ltd. Partnership in 1970 and moved its headquaters
from Pak Klong Talad to the current site located in
Ladprao area.
In 1982, management changed the company name to Bertram
Chemical (1982) Co., Ltd. owning to the fact that business
has grown to new heights in addition to Boonchua’s children
stepping in to help run the organization.
Modern machinery have been implemented in order to increase
production capacity while only 12 sales executive handle
sales order with more than 6,000 outlets throughout the
country.
